How it works
Four steps. One block.
The framework runs the same way for a coffee shop in Cypress and a salon in Sheridan. The platform automates three of the four steps. At Storefront, an operator handles all four.
01
Audit
Find what's missing.
On day one, Balthia scans your Google Business Profile, your local rank across the keywords your customers search, your citations across 40+ directories, and your schema markup. You get a single page that tells you exactly what's broken, what's mediocre, and what's working.
02
Tune
Fix the foundations.
Operator tier shows you what to fix and how. Storefront tier means a human on our team does the fixing — onboarding sweep, profile rewrites, hours, photos, services, schema. The boring work that compounds.
03
Publish
Show up every week.
Google Business Profile rewards activity. Balthia publishes weekly posts on your behalf — from a template library at the Operator tier, hand-edited by an operator at Storefront. Either way, you stop forgetting to post, and Google notices.
04
Track
Know if you're winning the block.
Every week, the dashboard tells you where you rank, who you passed, who passed you, and what to do about it. Reviews come in, replies go out (drafted by AI, sent by you — or written by us). Citation gaps close. The 3-pack stops being a mystery.
Your audit, free
Ready to see your block on the map?
Tell us your business name. We'll run the audit before our first call.