We run the marketing. You run the shop.
You opened fourteen years ago. The regulars know what you do. Your hours are what they were last year and the year before, the menu changes when the season does, and there is a moment every Tuesday morning when the bread is exactly the temperature it should be.
The thing is, your hours on Google are wrong. The photos there are from when you painted the inside three Aprils ago. The review from last month, the one you've been meaning to reply to, is still sitting there.
And the new place that opened across the street is the first thing people see when they search for what you do.
When someone in your area searches for what you do, your shop is the one they see. We keep your Google listing alive: hours right, holidays filled in eighteen months out, photos refreshed, posts on the listing every week. Your Instagram shows up in your voice because we run it there. Three posts a week, captioned the way your shop actually talks.
The window sign, the menu insert, the printed flyer for next month's event, the in-shop signage: we build the visual library once and maintain it. If delivery applies (restaurants, coffee shops, bakeries, florists, pharmacies, wine shops), we get you set up on DoorDash, UberEats, Grubhub, Instacart, Drizly. We make the food photos, write the dish descriptions, set the menu and hours and delivery zone so the listings look as good as your shop does in person. The orders that should be coming to you come to you.
And every week, we curate one moment for your shop. The Sunday lasagna that's coming, the back-to-school cuts, the spring tune-up week, whatever your shop's rhythm calls for. We run it across the surfaces that matter: the Instagram post, the in-shop sign, the writer who'd want the story, the regulars who'd send it to friends. By month six, your shop has a year's worth of these moments, and the area looks forward to them.
Restaurants: the Italian place that's been there twelve years, the breakfast spot whose Tuesday bread keeps the regulars coming, the taqueria with hand-pressed tortillas.
Coffee shops where the regulars have mugs on the wall. Bookstores that host author events. Salons that book three weeks out because the owner cuts hair like nobody else.
Barbershops with two chairs and one waiting bench. Bike shops that do both road and mountain. Dry cleaners that know every customer's name. Florists who deliver by hand.
Ice cream parlors with six flavors they've made since 1994. Independent pharmacies still owned by one family. The wine shop whose owner curated every label.
Shops with one location.
Owners who chose the work.
No. Plenty of the shops we work with don't have one. The local-rank work happens on Google, on Instagram, and in the neighborhood. Your website is a useful place for someone to land but it isn't what makes the phone ring. If you have one that's working, we don't touch it. If you don't, we won't tell you to get one.
Then you probably don't need us. Balthia is built for owners who don't have a marketing person and don't want to hire one. If you've already hired someone and they're doing the work, keep them. If they're not, we can talk.
No. Anyone who guarantees a Google rank in a specific timeframe doesn't understand what they're doing. We will tell you what we are going to do, when we are going to do it, and what good looks like at month three and month six.
By month twelve, if we've done the work and you're not in the top three for the searches your customers actually run, we will tell you why and what is left to fix.
We will not be holding your monthly retainer hostage to a number on a search results page.
By the end of month one, the Google listing looks the way it should and there are eight posts on it. By month three, the easier rankings have moved. By month six, the harder rankings have moved and the neighborhood-press introductions have started. By month twelve, your shop is what people in the neighborhood mention when someone asks where to go for what you do.
It depends on the shop. There is a conversation after the audit where we scope the work to your block, your category, and what is already in place. We do not publish a price page because publishing one would mean pretending every shop is the same engagement. They are not.
We'll run the audit on the house and reply within one business day. One page:
That is where we start.